Google Trends-Celebrities in Pop Culture Comparisons

One Direction vs Justin Bieber

Doing a search on One Direction versus Justin Bieber showed a pretty steady average throughout the years, with both of them being popular young artists on the pop scene. However in January 2013,  searches on Justin Bieber clearly skyrocketed, having more than double the searches of One Direction. This may have happened because in January 2013, Justin Bieber got into serious trouble with the law with it being very publicly reported. He was charged with driving under the influence, drag racing and careless driving on a visit to Miami. He was resisting arrest charges, and finally gave in to a plea deal. This spike in looking up Justin Bieber due to this sort of news sheds light on what the public likes to hear about. Bad news revolving around a celebrity causes that celebrities popularity to obviously go up, as illustrated in this Google Trends graphic. These sorts of things being newsworthy can lead into many problems, because these celebrities are role models for the youth, and with bad news being so widespread and publicized, with its popularity shining for everyone to see, it can make it seem like that sort of behavior is okay.

Also, this graphic shows that throughout North America, Justin Bieber is more popular while One Direction is very clearly more popular in the UK and Russia. Justin Bieber is originally from Canada while One direction is from the UK, so this shows that the original geographic area is very important when considering popularity.

Backstreet Boys Vs Nsync

Doing a search comparison on Backstreet Boys versus Nsync showed an interesting revelation. These two boy bands were very popular in the ’90’s with a big following, but quickly got replaced by newer and younger artists as the pop culture business is cutthroat. However, Backstreet boys recently got back together and are touring, as well as they made an appearance on the hit reality TV show, The Bachelor. Considering these two pieces of news, I was expecting to see more searches on the Backstreet Boys recently. Even though they are slightly more searched than Nsync, they did not have a big spike.

Nsync however, had reunion show in August 2013 at the MTV Video Music Awards. This caused their searches to skyrocket over double the searches for the Backstreet Boys. This may be due to the fact that Nsync had done less reunion shows than the Backstreet Boys, or maybe their following in the 90’s was slightly larger. These searches show what may or may not work in garnering a following the recent years in the pop culture business.

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